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MIMARU targets Singaporean families with unique Japan holidays

Newsflash Asia

- August 6, 2025

Cosmos Hotel Management Co. Ltd, the operator of Japan’s leading flat hotel brand MIMARU, is set to introduce a novel holiday concept for Singaporean families. This autumn and winter, MIMARU will propose “learn-and-play” family holidays, combining STEAM-themed learning experiences with Japan’s seasonal landscapes and cultural activities. The announcement comes ahead of the NATAS Holidays 2025 event, scheduled from 15 to 17 August at Singapore EXPO.

MIMARU has become a favourite among Singaporean families, with over 90% of its guests being international families. The hotel offers spacious rooms ranging from 40 to 100 square metres, complete with kitchens and living-dining areas, making them ideal for families and groups. With 27 locations across Tokyo, Kyoto, and Osaka, MIMARU provides convenient city stays with easy access from Singapore via direct flights.

The hotel brand’s appeal is further enhanced by its friendly, English-speaking staff from 38 countries and regions. MIMARU’s 2024 guest data revealed that one in every 25 Singaporean visitors to Japan chose to stay at their properties.

MIMARU’s new family holiday ideas include exploring science and pop culture through hands-on activities at destinations like teamLab Planets and Akihabara. Families can also enjoy Japan’s autumn and winter landscapes and participate in traditional festivities such as mochi-making and crafting New Year’s decorations. “At MIMARU, we welcome many families from Singapore throughout the year. We’re happy to propose this new travel idea combining STEAM education and cultural experiences,” said MIMARU staff.

For more information, visit MIMARU’s website.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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