Moomoo Singapore has launched its third physical store in Bugis, marking its largest location in Southeast Asia. This new store is part of Moomoo’s “phygital” strategy, which blends digital trading with offline engagement to offer a comprehensive experience for investors. Alongside the store opening, Moomoo Singapore has entered a strategic partnership with the Securities Investors Association (Singapore) (SIAS) to advance investor education and literacy.
The Bugis store, following successful openings at 313@Somerset and Jem, aims to transform into a learning ecosystem for investors. Jeyson Ng, CEO-Designate of Moomoo Singapore, highlighted the demand for meaningful investor engagement, stating, “Our physical stores allow us to complement our digital platform with real-world engagement.”
The partnership with SIAS will broaden outreach to retail investors through investment literacy programmes, workshops, and community engagements. Selected SIAS-led programmes may be hosted at the Bugis hub, enhancing access to structured learning opportunities. Ang Hao Yao, Vice President of SIAS, emphasised the importance of investment literacy for informed market participation.
Moomoo Singapore’s efforts extend beyond education, aiming to strengthen connections within Singapore’s capital markets ecosystem. By fostering engagement between listed companies and retail investors, Moomoo Singapore seeks to enhance market discovery and contribute to a vibrant investment landscape.
