Moove Media has unveiled the 3D SG60 Bus fleet to mark Singapore’s 60th year of independence. These limited-edition buses, adorned with intricate 3D sculptures of the nation’s iconic landmarks, will traverse the island, showcasing Singapore’s rich heritage and vibrant future. The campaign, involving brands like Burger King, Jewel Changi Airport, and StarHub, aims to engage the public with national pride through these mobile tributes.
The 3D SG60 Buses feature miniature replicas of architectural icons such as Marina Bay Sands and Gardens by the Bay. Each bus is also equipped with a 3D ‘SG60’ lightbox in vibrant colours, symbolising unity in diversity. Jeffrey Kwek, CEO of Moove Media, stated, “The 3D SG60 Bus is more than just a bus; it’s a statement of unity and progress.”
The campaign has attracted a diverse range of partners, including Axe Brand Universal Oil and Mandai Wildlife Group. Leong Sin Kuen of Axe Brand Universal Oil remarked on the campaign’s blend of tradition and innovation, whilst Sandy Lee from Mandai Wildlife Group highlighted its role in celebrating Singapore’s 60th birthday.
Currently, 21 bus services are part of the 3D SG60 fleet, with brands like PropNex and The Learning Lab already displaying their messages. This initiative not only celebrates a national milestone but also offers a unique advertising platform, reflecting Moove Media’s commitment to innovative out-of-home advertising.
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