Moove Media Pte Ltd, the advertising arm of ComfortDelGro, has been awarded the Land Transport Authority’s tender to manage advertisements on public buses, terminals, and interchanges throughout Singapore. Starting 1 November 2025, this seven-year contract establishes Moove Media as the sole operator for bus advertising in the country, significantly enhancing its position in the Out-of-Home advertising sector.
The contract marks a substantial expansion of Moove Media’s advertising inventory, increasing from 4,500 to approximately 5,800 buses and from 20 to 28 bus interchanges. This growth offers advertisers a broader reach and more unified access to a diverse audience across the island. In addition to buses, Moove Media’s offerings include advertising in 52 rail stations on the Downtown and North East Lines, as well as on taxis and transport hubs.
Jeffrey Kwek, CEO of Moove Media, expressed enthusiasm about the opportunity, stating, “We are honoured to be entrusted with the responsibility of managing advertising across Singapore’s public bus network. With the expanded inventory, we are excited to offer advertisers an unparalleled opportunity to connect with a wide and diverse audience whilst delivering impactful, creative and effective campaigns.”
This development complements Moove Media’s unique offerings, including both 2D and 3D advertising formats on buses, providing brands with a distinctive platform for high-impact storytelling. As the only Out-of-Home advertising company in Singapore with such capabilities, Moove Media continues to innovate in the advertising landscape.
The new contract not only strengthens Moove Media’s market presence but also promises to deliver more creative and effective advertising solutions for businesses aiming to engage with Singapore’s commuting public.
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