MSIG Asia has announced a strategic partnership with Peak3 to advance its digital insurance platform, reinforcing its leadership in the digital insurance sector across Southeast Asia. The collaboration, revealed on 12 February, aims to enhance MSIG’s platform-enabled model by leveraging Peak3’s intelligent core system, Graphene, to boost ecosystem connectivity and support multi-country growth.
As the largest non-life regional insurer in Southeast Asia, MSIG is already a key player in embedded insurance for major platforms, addressing the protection gap for millions. This partnership with Peak3 will extend MSIG’s reach across Asia’s digital economies, enabling the delivery of flexible, needs-based insurance at scale through both direct-to-consumer channels and strategic partnerships.
Graphene, Peak3’s core system, is designed for rapid product configuration and operational efficiency, supporting high-volume operations and diverse distribution models. This technology allows MSIG to create symbiotic partnerships with platforms, accelerating time-to-market and delivering value through pre-connected distribution.
Clemens Philippi, CEO of MSIG Asia, stated, “This investment supports our MSIG Asia 2029 Growth Ambition, strengthening our foundation and expanding our reach across the region’s commercial ecosystems.” Adrian Hill, Chief Digital and Consumer Officer at MSIG Asia, added, “Together with Peak3, we unlock new scale and speed, empowering us to serve more partners and bring intelligent nano insurance to life.”
Bill Song, Group CEO of Peak3, expressed pride in the partnership, highlighting the shared goal of accelerating multi-country growth and delivering consistent, high-quality insurance experiences at scale. This collaboration sets a benchmark for next-generation insurance infrastructure, enabling partners to grow faster and customers to receive more meaningful protection across Asia’s digital ecosystems.
