The NRF 2025 Retail’s Big Show Asia Pacific, held in Singapore, concluded with unprecedented success, drawing 9,500 registrations from over 72 countries. The three-day event, themed “Retail Unlimited,” featured 240 exhibitors and sponsors, alongside 150 world-class speakers, highlighting the dynamic retail landscape in the Asia Pacific (APAC) region.
The event, which took place from 3 to 5 June, aimed to address the unique challenges and opportunities within the APAC retail market. Ryf Quail, Managing Director for APAC at Comexposium, noted the event’s success, stating, “The overwhelming response from retail communities across APAC underscores the growing demand for a premier regional retail event like NRF APAC.”
Key features of the show included the NRF APAC Innovators Showcase, which highlighted significant innovations in the retail sector, and the exclusive NRF APAC CEO Club, gathering nearly 100 industry leaders. The expanded Exhibitor Big Ideas stages offered in-depth sessions on emerging retail technologies, sustainability, and leadership trends.
Anson Bailey, Head of Consumer & Retail Asia Pacific at KPMG, expressed pride in leading discussions on AI-driven transformation and evolving consumer behaviour. “The insights and ambitions shared throughout the week sparked high-impact collaborations,” he said.
Donald Ong, Senior Vice President of Services Business Development Asia Pacific at Mastercard, emphasised the event’s role in spotlighting retail innovations and facilitating dialogue among industry leaders. The event’s success sets the stage for NRF 2026, scheduled to return to Singapore on 24 June 2026, promising even more visionary speakers and networking opportunities.
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