OCBC has announced the introduction of a smart text resizing feature in its app, set to launch by the end of July 2025. This new feature will allow users, particularly seniors and those with sight challenges, to choose from seven text sizes in both English and Mandarin. This initiative is part of OCBC’s commitment to advancing inclusivity in digital banking as Singapore transitions into a “super aged” society.
The development of this feature involved nearly 100 engineers, designers, and product managers, driven by observations that many older customers struggled with the default text size. The app’s interface will now adapt to the customer’s preferred text size and device’s screen dimensions, addressing limitations found in system-level font adjustments on both iPhone and Android devices.
This feature is part of OCBC SeniorCare, a $2 million (£1.6 million) programme launched earlier this year to empower over 180,000 seniors. It complements other efforts such as the hiring of OCBC CARE Ambassadors fluent in dialects to assist seniors at selected branches. Sunny Quek, Head of Global Consumer Financial Services at OCBC, stated, “With almost 40% of our digitally active customers aged 60 and above, it’s clear that designing for inclusivity is not just a nice-to-have – it’s a necessity.”
The smart text resizing feature is expected to encourage more seniors to engage with digital banking, whilst OCBC continues to offer support through CARE Ambassadors and Sunday branch openings. This development marks a significant step in making banking accessible to all, regardless of age or ability.
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