One Futureworld, the exclusive distributor of Bose in Singapore, has celebrated its sixth anniversary by launching three new Bose products. The QuietComfort Ultra Earbuds (Gen 2), SoundLink Plus, and SoundLink Home were introduced in August, aligning with National Day celebrations and the back-to-school season. This launch underscores One Futureworld’s commitment to enhancing Bose’s presence in Singapore’s premium audio market.
Over the past six years, One Futureworld has played a pivotal role in shaping Bose’s local brand experience, expanding its reach across both physical and digital platforms. The company has navigated retail challenges during the pandemic and implemented customer-centric initiatives, solidifying Bose’s position in Singapore’s audio and lifestyle landscape.
The new products cater to diverse consumer needs. The SoundLink Home, designed to complement home aesthetics, functions as both an audio system and a visual feature. The SoundLink Plus offers durability and robust audio output, whilst the QuietComfort Ultra Earbuds Gen 2 provide high-performance noise cancellation and immersive sound quality.
Albert Chan, General Manager of One Futureworld, noted a shift in consumer preferences towards lifestyle fit and design sensibility. “Purchase decisions today are influenced by lifestyle fit, emotional appeal, and design sensibility,” he said. To maintain engagement, One Futureworld invests in digital campaigns and social media outreach.
Looking ahead, One Futureworld aims to expand Bose’s reach in Singapore by balancing technical innovation with design-led thinking. The new products are available through One Futureworld’s retail and online channels, offering customers a chance to explore the full line-up.
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