OPPO Singapore has launched the SG60 campaign to celebrate Singapore’s 60th birthday, focusing on creativity, technology, and community engagement. As part of the campaign, OPPO has invited local photographers to participate in the OPPO LUMO Photography Awards 2025, encouraging them to capture the nation’s spirit under the theme “Super Every Singapore Moment” using their smartphones.
The campaign includes a social video featuring local celebrity Romeo Tan and the works of 20 photography enthusiasts. This video highlights the power of camera technology in fostering creative expression and connecting communities. The images showcase the everyday beauty and diversity of Singapore, from bustling coffee shops to national landmarks, demonstrating the professional-grade imaging capabilities of OPPO smartphones.
OPPO has also partnered with Nanyang Technological University (NTU) for the youth-driven OPPO Creative Studio. This initiative, part of NTU’s veNTUre programme, provides students with industry insights and challenges them to explore what SG60 means to them. Students use the OPPO Reno14 Pro to capture Singapore’s vibrant cityscape, sharing their interpretations on a dedicated Instagram account, FromThenToNowSG60.
Dylan Yu, Marketing Director of OPPO Singapore, stated, “By encouraging individuals to capture the beauty around them, OPPO reaffirms its commitment to empowering Singaporeans with a platform to express their creativity and commemorate this momentous day.”
The SG60 campaign reflects OPPO’s commitment to empowering local communities through technology and creativity. Looking forward, OPPO plans to continue supporting community-led storytelling and investing in technological innovation to engage Singaporean consumers more deeply.
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