Pan Pacific Hotels Group (PPHG) has announced a major transformation of its Pan Pacific Perth hotel, aligning with its strategy to position properties as leaders in the luxury sector. This initiative, part of PPHG’s global asset enhancement strategy that began in 2021, aims to meet the evolving expectations of travellers and the resurgent travel sector.
The transformation of Pan Pacific Perth includes a redesign of its lobby, convention venues, rooms, and club lounge. With 488 guest rooms, it stands as PPHG’s largest property in Australia. The redesign, led by FDAT Architects, draws inspiration from Western Australia’s landscapes, integrating sustainable elements like panels made from repurposed denim and recycled plastics. This aligns with PPHG’s commitment to sustainable tourism, highlighted by its recent Global Sustainable Tourism Council certification.
The hotel’s convention floor, the largest in Perth at 2,500 square metres, has been upgraded with advanced LED screens and audiovisual technology, catering to a variety of events. PPHG CEO Choe Peng Sum emphasised the strategic importance of Australia, noting the investment in Pan Pacific Perth supports Perth’s growth as a business hub, especially with the upcoming AU$5b airport redevelopment.
PPHG is also enhancing other Australian properties, including PARKROYAL Melbourne Airport and PARKROYAL Parramatta Sydney, to meet rising tourism and MICE (meetings, incentives, conferences, and exhibitions) demands. The Australian MICE industry is projected to grow significantly, presenting opportunities for PPHG to expand its offerings for both leisure and business travellers.
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