Perennial Holdings has announced a refreshed brand identity, set to be implemented on 18 August 2025, as part of its strategic shift towards a healthcare-led, real estate-enabled business model. This transformation marks the company’s evolution from a purely real estate-focused entity, established in 2009, into an integrated healthcare and real estate company.
The new brand architecture introduces a unified logo and standardised naming system across its four core business verticals: medical, eldercare, real estate, and hospitality. Each vertical is represented by distinct colours—Sapphire Blue for medical care, Green for eldercare, Terracotta for real estate, and Gold for hospitality—highlighting the company’s commitment to clarity and legacy.
Recent milestones underscore Perennial Holdings’ pivot to healthcare, including securing China’s first wholly foreign-owned private tertiary general hospital licence in Tianjin and launching an integrated medical care, eldercare, and hospitality development linked to high-speed rail in the same city. Additionally, the company operates China’s first Alzheimer’s care village in Xi’an and is set to introduce Singapore’s first private assisted living development and integrated rehabilitation and traditional Chinese medicine centre.
Perennial Holdings aims to leverage its expertise across these sectors to create a synergistic ecosystem of care. The company’s new logo, featuring an artistic ‘P’, reflects its strong foundation in real estate and its vision for sustainable growth in healthcare and real estate developments.
“`
