PR Newswire has announced a strategic partnership with SPH Media, significantly expanding its press release distribution within Singapore. This collaboration grants PR Newswire clients unprecedented access to The Straits Times and MONEY FM 89.3, two of Singapore’s most-consumed media outlets. The partnership aims to deepen geographic penetration and boost engagement with industry professionals and consumers across the region.
The Straits Times, SPH Media’s flagship English daily, is Singapore’s most widely read newspaper, offering comprehensive national and international news coverage. MONEY FM 89.3, the country’s first business and personal finance radio station, provides 24/7 English-language programming. This partnership builds on a content licensing agreement signed in May 2024 between SPH Media and Cision Ltd, PR Newswire’s parent company, which allows Cision’s clients to monitor online content from all SPH Media outlets via the CisionOne platform.
Matt Brown, President of PR Newswire, stated, “By distributing press release content to The Straits Times and MONEY FM 89.3, we’re providing our clients with unparalleled access to a highly engaged and influential Singaporean audience.”
Key features of this partnership include leveraging The Straits Times’ significant multiplatform presence, which attracts 62.2 million monthly page views and 8.5 million monthly users, and offering PR Newswire clients exclusive access to a premium audience of Singaporean professionals.
Lynn Liu, Vice President of Audience Development and Distribution Services at PR Newswire APAC, remarked, “We believe this collaboration will unlock significant value for our clients, enabling them to connect with key audiences in a more impactful and data-driven way.”
This partnership underscores PR Newswire’s commitment to broadening its global network and ensuring its customers reach the most extensive, high-quality audience worldwide.
“`
