Primer, a leader in global payments infrastructure, has officially incorporated in Singapore following a remarkable 239% year-on-year increase in payment volume in the Asia Pacific region. This strategic move aims to bolster its presence in its fastest-growing market and disrupt the fragmented payments landscape dominated by local players.
The company’s founder and CEO, Gabriel Le Roux, highlighted the importance of the Asia Pacific region, stating, “APAC is our fastest growing region globally. Highly fragmented and dominated by local players, the payments landscape is in need of disruption.” Primer’s unique position in the ecosystem, designed to be agnostic and global, allows it to redefine how payments are accepted and managed.
Over the past year, Primer’s growth has been supported by partnerships with major regional players such as Pelago by Singapore Airlines, HappyEasyGo, and Banxa. Additionally, the company expanded its integration portfolio with 17 new partners, including J.P. Morgan Chase and Airwallex.
Looking ahead, Primer anticipates strong adoption of its open infrastructure in China, driven by interest from sectors like gaming and travel. The company plans to leverage local integrations and strategic partnerships to empower Chinese merchants to scale into new markets.
Operating remotely across 30 markets, Primer’s incorporation in Singapore will facilitate access to the city’s skilled talent pool. Caitriona Staunton, VP of People, noted, “Singapore offers a unique mix of skilled, globally connected talent.”
In response to growing interest from startups, Primer launched “Primer for Growth,” offering startups access to its full suite of products, including a year of complimentary access to its intelligence suite. This initiative aims to empower startups with tools previously reserved for global enterprises.
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