As the Year of the Horse approaches, Singaporeans are bracing for higher expenses during the 2026 Lunar New Year celebrations, according to a survey by trading platform eToro. The survey, which polled 1,000 Singaporeans, found that 77% believe the costs of celebrating Lunar New Year are rising each year. Despite these concerns, one in four respondents plan to give more in ang bao, the traditional red packets, this year compared to 2025.
The survey highlights that whilst many are cautious about spending, the tradition of giving remains strong. Among those planning to distribute ang bao, 20% expect to give between $50 and $100 per packet, whilst 31% will give between $10 and $19. Zavier Wong, Market Analyst at eToro, noted, “The data shows that generosity around Lunar New Year is still very much intact, particularly when it comes to close family.”
Parents are notably more generous with their own children, with 47% planning to give between $50 and $100, and 27% intending to give more than $101. In contrast, gifts to nieces and nephews are more modest, with 27% giving between $10 and $19, and another 27% giving between $20 and $29.
The survey also reveals shifting attitudes towards traditional customs. Whilst 30% believe unmarried adults should stop receiving ang bao after 40, 69% do not consider it necessary to include the auspicious number ‘8’ in their packets. Wong added, “Rising awareness of costs does not mean generosity is disappearing. People are becoming more selective about where their money goes, prioritising close family and immediate relationships.”
