Samsung Electronics Singapore has entered into a Memorandum of Understanding with Metro (Private) Limited to revolutionise the retail experience at Metro’s Paragon branch. This collaboration will see Metro utilising Samsung’s cutting-edge technologies, including large-format digital signage and integrated business solutions, to enhance its retail transformation efforts.
The highlight of this partnership is the newly opened SLEEPLAB at Metro Paragon, featuring a 60.72m U-shaped Samsung IEA Series commercial LED screen—the largest indoor deployment of its kind in Singapore. This immersive space is designed to engage shoppers with sensory experiences, showcasing how a perfect sleep environment can be achieved with the right bedding and technology.
Erwin Wuysang-Oei, CEO of Metro, expressed enthusiasm about the collaboration, stating, “Metro hopes to excite shoppers with our retail transformation efforts that are engaging, whilst helping shoppers uncover new brands to connect with.” Jeffrey Hahn, President of Samsung Electronics Singapore, added, “With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.”
The SLEEPLAB’s digital experiences are managed by Samsung’s SmartThings Pro and MagicINFO, enabling automatic adjustments based on preset routines. This initiative aims to achieve up to 30% energy savings for Metro. Additionally, shoppers will soon experience Samsung’s Galaxy Watch and Bespoke AirDresser, further integrating technology into the retail environment.
Metro’s partnership with Samsung marks a significant step in redefining the retail landscape, promising a more engaging and efficient shopping experience for customers.
