Sanofi has achieved a milestone by creating the largest mural of magnetic hands in Singapore, marking a public pledge against Respiratory Syncytial Virus (RSV) as part of its “Together Against RSV” campaign. The mural, featuring over 1,000 hand pledges, was unveiled during a three-day event at Serangoon NEX, where families, healthcare partners, and community members gathered to raise awareness about RSV, a common yet potentially serious virus affecting infants.
The mural, measuring 2 metres tall by 5.1 metres wide, serves as a visual reminder of the nation’s commitment to combating RSV. Each magnetic hand symbolises a pledge to protect infants from RSV, which is a leading cause of hospitalisation in young children. Zainab Sadat, Head of Vaccines for Sanofi Southeast Asia and India, emphasised the significance of the record, stating, “This record is more than just numbers; it is a symbol of unity and a testament to the collective power of Singaporean families, healthcare professionals, and communities coming together for a cause that truly matters.”
The campaign aims to spark ongoing conversations about RSV and empower parents with knowledge and preventive measures, including immunisation options. In Singapore, RSV is a leading cause of infant hospitalisations, with most cases occurring in otherwise healthy full-term babies. Globally, RSV leads to millions of hospitalisations and significant medical costs.
Sanofi’s initiative also includes collaborations with hospitals, parent communities, and an educational microsite, TogetherAgainstRSV.sg, developed with the Singapore Paediatric Society. This effort is part of Sanofi’s mission to provide trusted information and preventive solutions to parents, ensuring a healthier future for infants worldwide.
