Scenic Group has announced the expansion of its Asia Pacific (APAC) team, based in Singapore, as part of its strategy to tap into the growing demand for luxury cruising in the region. The move underscores the company’s commitment to its global expansion strategy and long-term growth across APAC markets.
The Singapore office plays a crucial role in Scenic Group’s plan to cater to high-net-worth individuals and the burgeoning luxury cruise market in Asia Pacific. This expansion builds on the company’s established presence in Australia, New Zealand, the United States, the United Kingdom, Canada, and Europe, the Middle East, and Africa (EMEA).
Leading the APAC team is Anthony Laver, General Manager Sales and Marketing APAC, based in Sydney, Australia. The team includes Quoc Huy To, Director of Finance Asia; Lim Yee Sher, Marketing and Partner Services Manager; Ally Grueter, Senior Sales Manager Charters and Partnerships; Dominic Tan, Regional Sales and Marketing Manager; and Sophia Lam and Jessie Tan, both Luxury Cruises Sales Managers.
Anthony Laver stated, “To support the strong demand for Luxury Scenic and Emerald Ocean and River Cruises, together with the significant growth in joint programmes with our valued travel partners, Scenic Group has expanded the Asia Pacific regional team.”
The team collectively brings over 60 years of industry expertise in luxury travel, including cruises and land journeys. Scenic Group continues to invest in marketing resources, cruise ship capacity, and partnerships, reinforcing its commitment to delivering high-quality services and experiences.
As Scenic Group celebrates 40 years of innovation, it plans to further enhance its ultraluxury offerings with new ships and itineraries, including the launch of Scenic Ikon in 2028 and Emerald Astra in 2026.
