Sephora has announced an exclusive partnership with renowned make-up artist Mario Dedivanovic, marking 25 years of his artistry career, which began at Sephora. This collaboration will focus on co-created artistry content and unique in-person masterclasses, aimed at engaging the beauty community in Asia and worldwide. The initiative aligns with Sephora’s commitment to fostering inclusive beauty and supporting brands in their global growth.
The collaboration comes at a time when beauty consumers are increasingly seeking high-quality products and deeper connections with brands that resonate with their personal values. Jenny Cheah, Managing Director for Southeast Asia, Oceania, and India, noted, “We are excited to collaborate with Makeup By Mario to create exclusive content and tutorials that will inspire our community of beauty enthusiasts across the region.”
Mario Dedivanovic, who began his career at Sephora as a fragrance consultant, has grown into an internationally acclaimed make-up artist and founder of his own brand, Makeup By Mario. Reflecting on the partnership, Dedivanovic stated, “Sephora has been integral to my growth as a make-up artist and brand founder. I look forward to sharing my signature techniques with the world.”
The collaboration will feature an international masterclass tour, starting in Hamburg, Germany, on 21 May, followed by London on 9 June, and concluding in the US in September. These masterclasses will offer attendees insights into Dedivanovic’s techniques and vision for the future of beauty, providing a unique opportunity to learn from one of the industry’s leading figures.
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