Shopee, a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, has announced a S$50m investment over the next year to accelerate the growth of Singapore’s small and medium enterprises (SMEs). This initiative coincides with Shopee’s 10th anniversary and aims to address key growth areas identified by SMEs, such as reducing start-up costs, enhancing skills, and expanding internationally.
The investment will support SMEs at various stages of their growth journey. For new sellers, Shopee offers 0% commission fees for the first 120 days and a 30-day free trial of the Shopee Coin Cashback Programme. This initiative aims to ease cost pressures and help businesses establish their online presence.
Shopee is also expanding its upskilling programmes, including the Seller Mentor Programme, which pairs new entrepreneurs with experienced sellers. Additionally, the platform will introduce AI-powered tools to improve operational efficiency, such as AI Product Photo and AI Model Try-On features.
For growing SMEs, Shopee is enhancing fulfilment support through its Fulfilled by Shopee (FBS) service, offering a 12-month free trial with benefits like free handling fees and storage. The platform also invests in marketing solutions, such as the Shopee Affiliate Marketing Solutions and YouTube Shopping Affiliate Programme, to help SMEs broaden their reach.
To support international expansion, Shopee provides export programmes like the Shopee International Platform (SIP) and the Singapore–Malaysia Direct Selling Programme, enabling SMEs to access new markets with minimal complexity.
Shopee’s Director of Singapore, Chua Kel Jin, stated, “As we celebrate our 10th anniversary, this latest investment reflects the commitment we made on day one to walk alongside SMEs in their growth journey.” The platform remains dedicated to supporting local entrepreneurs through continued investment in capability building, fulfilment, and regional access.
