Shopee, a prominent e-commerce platform in Southeast Asia, Taiwan, and Brazil, has teamed up with Meta to launch a suite of tools aimed at simplifying product discovery on Facebook and facilitating direct purchases through Shopee. This collaboration introduces a streamlined approach to affiliate marketing and enhances Facebook Live with Collaborative Ads.
The partnership allows creators with affiliate accounts to use Facebook Affiliate Partnerships, a dashboard that links their Facebook and affiliate accounts. This enables creators to tag products in posts and Reels, allowing shoppers to complete purchases directly on the affiliate partner’s site. Shopee is the first partner for this initiative, empowering creators to monetise content and connect brands with new customers.
Peggy Zhu, Head of Brand and Growth Marketing at Shopee, stated, “Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach whilst creating new opportunities for affiliates to thrive and be creative.”
The collaboration also benefits creators through the Shopee Affiliate Programme, offering higher commissions, free product samples, and product sponsorships. Shopee supports affiliates with bootcamps and events to enhance their content creation skills.
Additionally, brands and sellers can maximise Facebook Live by integrating Collaborative Ads, allowing seamless product showcasing and checkout on Shopee. This feature is currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines.
Damian Kim, APAC Director of Monetisation at Meta, commented, “With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region.”
The new tools are available in several countries, including Singapore, Malaysia, and Brazil, marking a significant step in the evolving digital shopping landscape.
