AirBooking.com, a next-generation travel retailing platform, has been certified by Singapore Airlines as a direct New Distribution Capability (NDC) Technology and Content Partner. This certification, announced on 29 August 2025, marks a significant step in enabling API-driven distribution, offering travel agents and corporates more choice, control, and efficiency in airline retailing.
Through the KrisConnect programme, Singapore Airlines’ strategic initiative, AirBooking.com users gain real-time access to a comprehensive range of offerings, including branded fares, ancillaries, and negotiated corporate rates. The integration streamlines the booking experience, allowing users to manage post-booking changes independently within a single API-connected platform. Additionally, KrisFlyer loyalty integration ensures customers receive customised and targeted offers.
Charlene Wee, General Manager Distribution at Singapore Airlines, stated, “Our collaboration with AirBooking.com aligns with SIA’s commitment to innovation and service excellence. By working with NDC-native partners like AirBooking.com, we ensure that our travel agency and corporate partners can access richer content, dynamic fares, and tailored ancillaries—all whilst enhancing efficiency and customer satisfaction.”
AirBooking.com, built on IATA’s NDC 21.3 and ONE Order standards, provides seamless access to real-time fares and rich content from over 14 global airlines. The platform supports complete post-booking services and offers AI-powered tools for fare and policy optimisation, making booking workflows up to 40% faster. Enhanced revenue potential is also available through improved commission structures on NDC bookings.
George Rajan, Chief Experience Officer of AirBooking.com, expressed, “We are honoured to be certified by Singapore Airlines—an industry leader in passenger experience and digital transformation. Our joint vision is to replace outdated distribution models with real-time, intelligent, and secure retailing that mirrors e-commerce best practices.”
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