DoubleVerify’s 2025 Global Insights: APAC Report reveals that Singapore is grappling with a significant rise in ad fraud and invalid traffic violations, with a 1.6% fraud rate, one of the highest in the Asia-Pacific (APAC) region. This comes as the region’s brand suitability violation rate is now 50% higher than the global average, posing a challenge for marketers aiming to optimise their return on investment (ROI).
The report underscores the impact of media quality on ad spend, noting that Singapore’s consumers are among the most digitally engaged in APAC, spending over 3.8 hours daily on online content. However, nearly half of these consumers use ad blockers, which contributes to media waste and lost ROI when ads appear in unsafe or non-viewable environments. DoubleVerify highlights that brands using protection tools can significantly reduce waste, saving an estimated $336,000 per billion impressions globally by avoiding unsuitable placements.
Conrad Tallariti, Managing Director of APAC at DoubleVerify, emphasised the importance of bridging the gap between attention and authentic viewability. He noted that the rise in non-human traffic and bot fraud, driven by AI-driven scraping, is eroding ad spend in Singapore, one of Asia’s most digitally advanced markets.
The report also provides insights into media quality benchmarks and practical steps for Southeast Asian marketers to safeguard their campaigns. As the digital landscape evolves, prioritising brand suitability, viewability, and fraud prevention remains crucial for advertisers to enhance campaign performance and ROI.
“`
