Singapore has emerged as a leader in digital trust and transparency, according to the latest Global Digital 2026 Report by Meltwater and We Are Social. The report reveals that 98.4% of Singapore’s population is online, with 90.6% actively engaging on social media. This high connectivity is coupled with a growing concern for digital ethics and transparency, as Singaporeans increasingly navigate the digital landscape with discernment.
The report highlights that 71.1% of Singaporeans are worried about misinformation, and over a third regularly decline cookies or express concerns about data usage. This cautious approach extends to the adoption of generative AI tools, where users demand transparency and ethical application. “People in Singapore are quick to adopt generative AI tools, but they also demand transparency and the ethical application of these tools,” the report notes.
Online shopping has seen significant growth, with 4.7 million Singaporeans making purchases online this year. Mobile devices drive 70% of these transactions, particularly in fashion, electronics, and food sectors. Despite the high time spent online, Singaporeans prioritise meaningful and credible content over mindless scrolling.
The findings underscore Singapore’s position as a digitally mature society, where users are not only connected but also conscious of their digital footprint. As digital habits evolve, Singapore is setting a benchmark for how societies can balance connectivity with ethical considerations.
