Retail sales in Singapore experienced a notable increase of 6.3% year-on-year in November 2025, according to the latest figures from SingStat. This growth follows a 4.4% rise in October 2025, highlighting a continued upward trend in consumer spending. Excluding motor vehicles, retail sales grew by 5.8%, building on a 3.7% increase the previous month. The total retail sales value reached S$4.4b, with online sales accounting for 16.9% of this figure, up from 14.5% in October.
The rise in online sales was largely driven by year-end shopping events such as Singles’ Day and Black Friday. Notably, online sales comprised 60.6% of sales in the Computer & Telecommunications Equipment sector, 40.7% in Furniture & Household Equipment, and 12.6% in Supermarkets & Hypermarkets.
In contrast, the Food & Beverage (F&B) services sector saw a more modest year-on-year growth of 2.5% in November, consistent with the growth seen in October. However, on a seasonally adjusted basis, F&B sales fell by 0.8% compared to the previous month. The total sales value for F&B services was estimated at S$1.0b, with online sales making up 24.8% of this total.
Within the F&B sector, Fast Food Outlets and Food Caterers each recorded a 7.0% increase in sales, whilst Cafes, Food Courts, and Other Eating Places grew by 2.0%. Conversely, Restaurants experienced a slight decline of 0.4% in sales.
These figures underscore the growing importance of online sales in Singapore’s retail landscape, particularly during major shopping events, whilst the F&B sector continues to face challenges in maintaining consistent growth.
