The Singapore Retailers Association (SRA) has announced the launch of the inaugural Singapore Retail Festival (SRF), set to take place from 26 September to 12 October 2025. This festival is designed to revitalise the retail sector by offering shoppers unique experiences beyond traditional sales, coinciding with Singapore’s 60th year of independence and the Formula 1 Singapore Grand Prix 2025.
The SRF will showcase a variety of experiential retail concepts, including interactive in-store activations, pop-ups, workshops, and masterclasses. These initiatives aim to create immersive environments that engage shoppers and encourage them to explore physical stores. Ernie Koh, President of SRA, stated, “The Singapore Retail Festival is looking to transform the everyday shopping journey into something fresh, vibrant, and memorable.”
The festival will feature exclusive value-driven offerings, such as limited-time product drops and collaborations, providing unique purchases that go beyond conventional discounts. This approach distinguishes SRF from the Great Singapore Sale, which has faced increased competition from neighbouring cities.
SRA plans to collaborate with key partners, including BHG, Eu Yan Sang, Harvey Norman, and TANGS, to enhance the festival’s impact. The event will also spotlight new retail brands, adding diversity and vibrancy to the retail landscape. Each year, SRF will adopt a distinct theme to align with consumer trends and maintain excitement.
Retailers across Singapore are invited to participate in the festival, which promises to deliver value beyond discounts and celebrate the creativity of Singapore’s retail community. Further details about SRF 2025 will be announced in due course.
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