Singaporeans are set to top Asia in travel spending in 2026, with 90% planning to maintain or increase their budgets for activities, tours, and experiences, according to Klook’s Travel Pulse 2026. The survey highlights Singapore’s strong confidence in travel spending, with an average expected budget of $2,500 (approximately S$3,190) for trips lasting seven nights or more.
Klook’s findings reveal that Singaporeans are the biggest spenders in Asia for long-leisure travel, surpassing other regional markets such as Hong Kong, Mainland China, and Indonesia. In 2025, 83% of Singaporeans travelled overseas, significantly higher than the global average of 62%. This trend is expected to continue in 2026, with nearly half of Singaporeans considering an overseas trip within the next three to six months.
Japan remains the top destination for Singaporeans, ranking 2.5 times higher than Mainland China. Whilst traditional cities like Tokyo, Kyoto, and Osaka remain popular, there is growing interest in regional cities such as Fukuoka, Nagoya, and Sapporo. Mainland China is also gaining traction, with cities like Chengdu and Guangzhou emerging as popular destinations.
Despite a focus on affordability, Singaporeans are willing to spend on experiences. Half of the respondents plan to increase spending on food, dining, and activities, with many expressing a willingness to pay extra for outdoor adventures and theme parks. As Sarah Wan, General Manager for Klook, noted, “Travel today is not about how much ground is covered, but about choosing moments that feel purposeful and leave a lasting imprint.”
