Worldpay’s latest research indicates that nearly half of Singapore consumers are prepared to let artificial intelligence (AI) agents handle their shopping, particularly for finding the best deals. The study, released ahead of Black Friday, forecasts that shopping through AI agents could reach $2.6b (S$3.6b) by 2030 in Singapore. The primary motivation for 75% of respondents is cost savings.
The research highlights that 39% of Singapore consumers are comfortable with AI agents operating under pre-set rules, whilst 12% prefer minimal control. AI agents are expected to become popular shopping companions, learning consumer preferences over time to make independent purchases. Phil Pomford, General Manager, APAC, Worldpay, commented, “Agentic commerce is the next evolution for online shopping. AI agents will play a growing role in guiding customers by offering a personalised service with speed and convenience at its core.”
AI agents are not only considered for everyday items like groceries, with 78% of consumers willing to use them for such purchases, but also for high-demand items like concert tickets. One in five consumers would trust an AI agent to spend up to $620 (SGD850) on tickets, demonstrating confidence in AI’s ability to act quickly and securely.
Despite the growing interest, concerns about fraud remain significant, with 63% of consumers requiring strong safeguards before allowing AI agents to shop on their behalf. Worldpay is working to ensure these new shopping methods are safe and transparent, helping retailers connect with trusted AI platforms.
