Singlife has announced a strategic partnership with GXS Bank to integrate insurance coverage into the bank’s inaugural investment product on the GXS Invest platform. This collaboration aims to provide customers with a seamless way to invest and protect their wealth through a single product.
GXS Invest, accessible via GXS Bank’s digital app, is launching with the Fullerton SGD Cash Fund (Class G), a money market fund designed for low-risk investing. As part of this initiative, eligible investors will automatically receive complimentary group personal accident insurance, underwritten by Singlife. This insurance covers accidental death and total permanent disability, offering protection up to three times the investment amount, capped at S$100,000.
Varun Mittal, Head of Innovation & Ecosystem at Singlife, highlighted the significance of this partnership, stating, “Protection isn’t an afterthought – it’s the foundation that enables customers to invest with confidence. More than just bundling products, this partnership represents a fundamental shift in how insurance and investment can work together.”
This collaboration marks a significant step in bridging the gap between traditional investment and insurance products in Singapore, making financial protection more accessible and relevant. It aligns with Singlife’s ongoing efforts to embed insurance into digital experiences, such as healthcare subscriptions and employee wellness programmes.
The partnership not only enhances customer convenience but also reflects a broader trend of integrating financial services to meet diverse consumer needs in a digital-first world.
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