Singapore Post Limited (SingPost) is enhancing its logistics capabilities in preparation for the upcoming peak eCommerce season, which includes significant shopping events like the 9.9 sales period. To manage the anticipated 60% increase in parcel volumes, SingPost is hiring up to 100 additional delivery staff and expanding its fleet with eight supplementary 24-foot lorries, boosting daily shuttle capacity by over 130%.
The lorries will operate between key facilities at SingPost Centre in Paya Lebar and the Regional eCommerce Logistics Hub in Tampines, running from 10 am to midnight. This flexible, data-driven fleet management approach allows SingPost to adjust the number of lorries based on parcel volume trends, ensuring efficient resource allocation.
SingPost is also extending its sortation centres’ operating schedule to seven days a week, supported by over 800 full-time delivery staff. Additionally, part of a new S$30 million sortation system will be operational from November, doubling small parcel throughput to 200,000 parcels per day, just in time for the peak of peaks on 11.11.
Neo Su Yin, Group Chief Operating Officer of SingPost, highlighted the challenges of peak seasons, noting that about half of all eCommerce shipments during events like 9.9 originate from overseas sellers. This requires agility and rigorous resource management to meet service expectations.
As part of its growth strategy, SingPost recently launched over 160 new service touchpoints through Cheers outlets, expanding its network to 236 locations nationwide. This move provides sellers, including SMEs and home-based businesses, with more convenient options for parcel drop-off and purchasing shipping supplies.
SingPost’s efforts aim to capture growth opportunities and reinforce its leadership in Singapore’s eCommerce logistics market, ensuring seamless service during the peak logistics season.
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