Singtel has introduced a TikTok Masterclass designed to help small and medium enterprises (SMEs) enhance their digital presence and tap into the growing digital economy. Developed in collaboration with SIM Academy and supported by SkillsFuture Singapore, the programme offers practical skills in content creation, e-commerce activation, and cybersecurity.
The Masterclass provides hands-on training in creating impactful content and leveraging social platforms for business growth. Participants will also gain experience in livestream selling and receive post-workshop support, including engagement with retail merchants and potential co-marketing opportunities. Eligible SMEs can receive up to 90% funding for the programme, which costs $3,000 (£2,400) per participant before GST.
Ng Tian Chong, CEO of Singtel Singapore, highlighted the importance of equipping SMEs with digital tools to reach customers effectively. “With Asia’s young, mobile-first population and growing appetite for social commerce, it’s vital that our SMEs are equipped with smarter, faster ways to reach their customers,” he said.
The three-day immersive programme includes training in content creation, practical application at Singtel’s TikTok Creator House, and cyber awareness to ensure safe online engagement. Singtel plans to conduct 24 masterclasses over two years, each accommodating approximately 15 SMEs.
This initiative is part of Singtel’s broader efforts to support SMEs in digitalising and innovating. As a SkillsFuture Queen Bee, Singtel continues to play a pivotal role in enabling enterprises to upskill and scale sustainably.
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