Skechers, a global leader in lifestyle and performance footwear, has announced Tony Leung, the internationally acclaimed actor, as its newest brand ambassador for the Asia-Pacific region. Leung, known for his elegance in Hong Kong cinema, will front the “Explore Your Comfort” campaign, embodying Skechers’ philosophy of merging ease, style, and confidence into everyday life.
The campaign highlights Skechers’ signature innovations, including the Hands Free Slip-ins, GOwalk 8, and Max Cushioning Glide-Step technology, which feature breathable insoles, stable cushioning, and supportive midsoles. These products aim to offer consumers a seamless blend of comfort and style.
In Singapore, the campaign will be rolled out across 20 Skechers concept stores, outlets, and online platforms. It invites local consumers to embrace comfort as a lifestyle choice, whether commuting, enjoying weekend walks, or exploring the outdoors.
Zann Lee, Managing Director of Skechers Southeast Asia, is available for interviews to discuss the collaboration further. This partnership with Tony Leung is expected to enhance Skechers’ presence in the Asia-Pacific market, appealing to consumers seeking both style and comfort in their footwear choices.
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