Skechers has launched the Singapore edition of its SkechVibe initiative, a regional project aimed at showcasing local artists through limited-edition wearable art. This latest collaboration features homegrown illustrator Erika Tay, who has designed a collection that includes three unisex oversized T-shirts and two tote bags, each reflecting Singapore’s vibrant culture and iconic wildlife.
The SkechVibe collection, which follows a successful debut in Malaysia, offers a playful and dynamic take on Singapore’s national symbols and community spirit. Priced at $39, the collection is available at various Skechers Concept stores across Singapore, including Bugis Junction, Jem, and Jewel Changi Airport, as well as online.
To celebrate the launch, Skechers is hosting interactive in-store experiences at its Bugis Junction location, which officially opens on 18 June 2025. Shoppers can enjoy customisation of shoe or bag charms and live drawing sessions with Erika Tay, receiving personalised gifts featuring her artwork.
This initiative not only highlights local talent but also provides a platform for Singaporeans to express their cultural pride through fashion. The SkechVibe collection is expected to attract both locals and tourists looking for unique, artistic apparel that embodies the essence of Singapore.
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