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Softbiz Pharma launches new deodorant range in Singapore

Newsflash Asia

- May 2, 2025

Softbiz Pharma, a prominent exporter of pharmaceutical, nutraceutical, and personal care products, has announced the launch of its new deodorant range in Singapore. The company aims to cater to the increasing demand for high-quality personal care items in the region. The new collection offers a variety of scents, including options such as Pepper, Tangerine, Lavender, and Musk, under the “Pulse” line, and other unique blends like Saffron and Oud in the “Shadow” line.

The deodorant range is designed to appeal to diverse consumer preferences, with additional offerings such as “Blaze” featuring Citrus and Amber, and “Ocean” with Lychee and Lotus. Softbiz Pharma is also providing private label options, allowing businesses to market these deodorants under their own brands, which could be a significant opportunity for local retailers looking to expand their product lines.

Tanuj Madaan, Vice-President of Growth at Softbiz Pharma, expressed enthusiasm about the potential collaborations this launch could foster. “We are excited to present our new range of deodorants, designed to meet the rising demand for quality personal care products in your market,” he stated.

The introduction of this deodorant range marks a strategic move by Softbiz Pharma to strengthen its presence in the Singaporean market. By offering private label options, the company is positioning itself as a flexible partner for local businesses. As the demand for personal care products continues to grow, Softbiz Pharma’s new offerings could play a pivotal role in meeting consumer needs and supporting business growth in the region.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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