A recent survey conducted by UnaFinancial across Singapore, the Philippines, Vietnam, and Indonesia reveals that 84% of Southeast Asians trust fintech services. Singapore leads with a remarkable 92% of respondents expressing confidence in these platforms. The survey highlights that the primary factors influencing trust include the security of financial data, transparent fees and terms, and brand reputation.
In Singapore, 91.8% of consumers trust fintech services, with transparency, data security, and brand reputation being the main drivers. The Philippines follows closely with 88.1% trust, where brand reputation plays a significant role. Vietnam reports the highest percentage of respondents with high trust at 37.2%, emphasising data security and transparent fees. Meanwhile, Indonesia shows a larger neutral segment, with 29.4% highly trusting fintech services, focusing on transparency and security.
UnaFinancial analysts note that regional trust in fintech is bolstered by growing digitalisation and market familiarity. They attribute Singapore’s leading position to its widespread smartphone and internet access, strong digital literacy, and routine interactions with online services. As fintech continues to evolve, these insights underline the importance of security, transparency, and reputation in fostering consumer trust across Southeast Asia.
