Standard Chartered has launched SC Shop and Earn, a pioneering integrated shopping cashback programme for its credit and debit cardholders in Singapore. This initiative, available through the SC Mobile app, is the first of its kind by a bank in Singapore, consolidating over 250 online merchants and cashback opportunities into one digital platform. The programme aims to simplify the rewards process, allowing clients to browse merchants, shop online, and track rewards effortlessly.
Grace Chan, Managing Director of Personal Banking & Credit Cards and Personal Loans at Standard Chartered, highlighted the programme’s development, stating, “Our insights showed that one in two clients value simplicity in reward programmes, whilst nearly 70% prefer cashback over vouchers, reward points, or airline miles.” This feedback led to the creation of SC Shop and Earn, which integrates shopping and cashback into a single ecosystem, offering a streamlined experience.
The programme features a tiered loyalty structure, enabling Priority Private and Priority Banking clients to earn up to 6.9% cashback on travel sites like Agoda and Expedia. This supports the bank’s strategy to reward clients who deepen their relationship with the institution. Cashback is automatically credited to clients’ accounts, adding convenience to the process.
SC Shop and Earn also includes seasonal upsized offers and requires no minimum spend per transaction. The platform’s merchants are curated based on affluent consumer preferences, with a focus on travel-related partners. Cashback is typically credited within 30 to 120 days, depending on merchant-specific terms.
