StarHub and Mediacorp have announced a strategic partnership aimed at reshaping Singapore’s media and entertainment sector. This collaboration will integrate StarHub’s TV+ content, including the Premier League and over 7,000 hours of live sports, into Mediacorp’s mewatch platform, offering audiences a more comprehensive viewing experience. The agreement was formalised at a signing ceremony on 27 October 2025 at StarHub Green.
The partnership seeks to address the increasingly fragmented viewing habits by providing a unified content destination. This move allows viewers to access a wide range of entertainment, from global blockbusters to local favourites, through flexible subscription packages. Additionally, advertisers will benefit from enhanced targeting capabilities, leveraging the combined reach and data-driven insights of both companies.
Nikhil Eapen, Chief Executive of StarHub, highlighted the partnership’s potential to “unlock new advertising solutions powered by data and precision,” whilst Tham Loke Kheng, Chief Executive of Mediacorp, emphasised the creation of “greater value for audiences and advertisers alike.”
This collaboration not only aims to strengthen Singapore’s media ecosystem but also positions the local industry as a formidable alternative to global streaming platforms. By expanding content access and fostering innovation, StarHub and Mediacorp are committed to delivering long-term value for audiences and advertisers, and supporting the growth of local creative talent.
