Fingular, a Singapore-based fintech holding, has unveiled Tazee, a new Shariah-first consumer financing brand in Malaysia. This initiative addresses the lack of fully Shariah-compliant options for quick, small-ticket digital financing, a segment often overlooked by Islamic banks that focus on larger, long-term financing.
Tazee offers a fully digital financing solution built on a transparent Shariah-compliant structure known as Tawarruq. Currently available via web and Android, with an iOS version forthcoming, Tazee aims to provide fast and accessible financial services. The operating entity, Wawasan Sdn. Bhd., holds independent Shariah certification from a leading Malaysian advisory firm, ensuring compliance and transparency.
Maxim Chernushchenko, co-founder of Fingular, stated, “With Tazee, we are not just adding a new product — we are building a dedicated business line for customers for whom Shariah compliance is a fundamental requirement.” He highlighted Malaysia’s robust Islamic finance ecosystem but noted a gap in the digital segment for swift, small-ticket solutions.
As the global Islamic finance industry is projected to reach $6 trillion in assets, Tazee positions itself as a digital-first player in Malaysia’s evolving financial landscape. The company plans to expand its customer base, refine its offerings, and establish itself as a leader in Shariah-compliant digital financing in the short-term segment.
