Trident Digital Tech Holdings Ltd., a Singapore-based leader in digital transformation, is spearheading a national campaign for Singapore’s 60th National Day Parade (NDP 2025) through its blockchain-based platform, Tridentity. As the Principal Partner of NDP 2025, Trident is inviting Singaporeans to engage in the festivities via the Tridentity GO app, which connects users with exclusive deals from over 70 local merchants.
The Tridentity GO campaign, running from early July to the end of August, transforms the SG60 celebration into an interactive experience. Users can collect digital stamps by logging into the app daily, answering quiz questions about Singapore’s history, and purchasing or redeeming special SG60 deals. Accumulating these stamps allows participants to unlock prizes and enter a lucky draw in September.
Midway through the campaign, over 60 participants have already collected 60 stamps and claimed prizes. Trident also hosted a special event on 26 July during the NDP rehearsal at Suntec Convention Centre to boost campaign awareness among performers.
The initiative aims to support Singapore’s local merchant community by driving traffic and sales through exclusive app deals. “Joining NDP 2025 as a Principal Partner is an honour for us at Trident,” said Soon Huat Lim, Founder, Chairman, and CEO of Trident. “With the Tridentity GO campaign, we aim to bring the community closer to the SG60 celebration in an interactive and rewarding way.”
The campaign continues to offer opportunities for users to engage with their heritage and support local businesses, blending technology with community spirit.
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