Trust Bank Singapore is marking Singapore’s 60th birthday with a unique feature on its app, offering users a nostalgic journey through the nation’s history. The SG60 timeline, accessible via the Trust App login screen, showcases significant moments from Singapore’s past, enhanced with playful visuals and quirky trivia. This initiative aims to evoke fond memories and curiosity among users, with new features being added every few days until 15 August.
The timeline highlights pivotal events such as Singapore’s independence in 1965, the launch of the MRT system in 1987, and the opening of Gardens by the Bay in 2012. Over 150,000 users have already engaged with the timeline, reflecting its appeal and the shared pride in Singapore’s journey.
Naveen Sethia, Head of Design & Customer Experience at Trust, expressed the sentiment behind the project: “Singapore turns 60, and with it comes a wave of nostalgia and pride. To honour this milestone, we’ve curated a special SG60 series on your Trust App login screen – a tribute to the iconic moments, shared memories, and journey that have shaped the nation over the past six decades. We hope these snapshots of history bring a smile, spark curiosity, and stir up fond memories each time you log in.”
This initiative not only celebrates Singapore’s rich history but also reinforces Trust Bank’s commitment to engaging with its customers through innovative and culturally resonant experiences. As the timeline continues to evolve, users can anticipate more cherished memories being brought to life on their screens.
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