Twilio has announced the global availability of its Rich Communication Services (RCS), revolutionising business messaging with branded and interactive features. This development follows a successful partnership with Singtel, making Singapore the first Asian market to benefit from RCS Business Messaging. The service allows businesses to upgrade SMS to RCS on compatible devices, offering features such as business logos, taglines, and Google-verified sender information at no extra cost.
RCS provides rich content and interactive features, including call-to-action buttons, carousels, and location sharing, which enhance customer engagement and conversion rates. Twilio’s platform ensures seamless integration with automatic carrier management and SMS fallback when RCS is unavailable, guaranteeing reliable message delivery.
Inbal Shani, Twilio’s Chief Product Officer, stated, “RCS makes seamless and trusted customer engagement a reality by delivering richer interactions and increased brand trust.” The service addresses the trust gap in consumer-brand communications, as highlighted in Twilio’s 2025 State of Customer Engagement Report, which found that only 15% of consumers absolutely trust brands with their data.
Existing Twilio customers can upgrade to RCS without code changes, whilst new customers can implement both SMS and RCS through a single API integration. The service is now available across 20 countries and 55 carriers, with companies like Nova Gestões and Fresha already leveraging RCS to enhance customer communications.
Twilio’s RCS is poised to transform business messaging into an interactive, trusted, and transaction-ready channel, offering businesses faster transactions, reduced customer effort, and new opportunities for loyalty and revenue growth.
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