Unilink Credit, a licensed moneylender in Singapore, is actively working to change the negative perceptions often associated with its industry by prioritising corporate social responsibility (CSR). Instead of engaging in publicity campaigns, the company has committed to supporting vulnerable communities in Singapore through various initiatives. These efforts include providing school materials for children, festive meals, and care packages for elderly residents and low-income families, particularly during the Lunar New Year.
A survey by Zeno Group, which included 1,000 Singaporeans, revealed that nearly 80% of consumers consider a brand’s engagement with social issues when making purchasing decisions. This underscores the growing importance of CSR in business. Despite the positive impact of its initiatives, Unilink Credit has chosen not to widely publicise these efforts. “We did all these with heart and not for any marketing purpose,” said Daphne, Director of Unilink Credit. “You don’t have to be very wealthy to do charity. Every bit counts and it doesn’t always need to be monetary.”
Unilink Credit believes that lending and giving are guided by the same principles of trust, responsibility, and social impact. The company aims to demonstrate that licensed moneylenders can offer transparent credit services whilst also supporting community welfare. The most rewarding outcomes, according to the company, are the intangible moments of joy and gratitude from those they assist.
Looking forward, Unilink Credit plans to continue its support for causes benefiting the elderly and low-income children, regardless of cultural or religious backgrounds. The company hopes its example will help shift public perception, showing that lending and CSR can coexist harmoniously in Singapore.
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