UNIQLO Singapore has unveiled its first Touchpoint Concept Store at Velocity @ Novena Square, marking a strategic shift in its retail approach. This new store, occupying just 10% of the space of a typical UNIQLO outlet, aims to address the challenges of rising rent prices and moderate consumer demand whilst enhancing the Online-to-Offline (O2O) shopping experience.
The Touchpoint Concept Store is designed to optimise floor space and expand UNIQLO’s reach without compromising on product range or service. Cecilia Tan, e-commerce director at UNIQLO Singapore, emphasised the store’s role in reimagining the in-store experience. “We are committed to scaling our presence and reaching more consumers by seamlessly integrating digital convenience with in-store engagement,” she stated.
Key features of the new store include the Click & Collect service, which enhances the O2O retail experience by allowing customers to enjoy the convenience of online shopping combined with the efficiency of in-store pickup. This service is part of UNIQLO’s broader retail strategy in Singapore, reflecting its MADE FOR ALL philosophy.
The launch of the Touchpoint Concept Store signifies UNIQLO’s commitment to adapting to the evolving retail landscape. By focusing on innovative solutions, the brand aims to maintain its competitive edge and continue meeting consumer needs effectively. As the retail sector faces ongoing challenges, UNIQLO’s approach could set a precedent for other retailers looking to optimise their operations and enhance customer experiences.
“`
