UNIQLO Singapore has teamed up with beloved local food brand Old Chang Kee to launch a special collection of seven UTme! T-shirt designs and six embroidery options, available from 17 October. The collection, featuring designs inspired by Old Chang Kee’s iconic Curry’O and its heritage store at REX, is brought to life by local design studio When I Was Four. This collaboration aims to celebrate Singapore’s rich food culture and heritage.
The launch will be accompanied by exclusive in-store experiences from 17 to 19 October at select UNIQLO stores. Customers purchasing two Old Chang Kee UTme! shirts at the Orchard Central Global Flagship Store will receive a complimentary Old Chang Kee snack, including the new Japanese Cheezy Curry’O. Additionally, a luggage sticker will be available with every shirt purchase at UNIQLO Jewel, ION, Orchard Central, and VivoCity.
Han Keen Juan, Chairman and Founder of Old Chang Kee, expressed the significance of the collaboration, stating, “This collaboration with UNIQLO is especially meaningful as we both uphold strong values of providing the best experience for our customers.”
The collection underscores UNIQLO’s commitment to its LifeWear Philosophy, which focuses on enhancing everyday life by spotlighting local culture and artists. Paulene Ong, Marketing Director of UNIQLO Singapore, highlighted the shared values, saying, “Together with Old Chang Kee and local design studio Wheniwasfour, we hope that every design resonates strongly with our local community and tourists exploring more about Singapore’s food culture.”
