uSMART Securities, a strategic investment of Chow Tai Fook Holding Limited, has announced the launch of new branches at Hong Kong’s Lok Ma Chau MTR Station and West Kowloon High-Speed Rail Station. This expansion is part of a broader plan to open 12 service centres across Hong Kong and Singapore this year, targeting key districts such as Tsim Sha Tsui, Causeway Bay, Tsuen Wan, Sheung Shui, and Sheung Wan. The initiative aims to enhance the regional service network and bring financial services closer to local clients.
As the leading Hong Kong-funded fintech brokerage, uSMART Securities boasts over 800,000 users globally. The new branches will offer comprehensive services, including investment consultations, account opening assistance, and personalised support for seniors and beginners using their trading app. Neo Lee, Executive Director of uSMART Securities, emphasised the company’s commitment to elevating the investment experience.
During the launch period, clients visiting the new branches can enjoy exclusive mystery gifts, complimentary beverages, and mobile charging services. New customers opening an account will receive additional rewards. To further penetrate the Hong Kong market, uSMART Securities has introduced a Trader Account offering lifetime 0% commission for US and Hong Kong stocks, plus 0% commission for US options trading for local clients.
uSMART Securities is also rolling out a suite of 0% fee promotions for both new and existing clients, including reduced margin interest for IPO subscriptions and no handling fees for cash subscriptions. These offers are designed to support various investment strategies, ensuring clients benefit from cost-effective trading options.
The company is actively expanding its teams in Hong Kong and Singapore to boost competitiveness. Additionally, uSMART’s newly established Manhattan office in New York will focus on serving hedge funds, family offices, and pre-IPO companies, reinforcing its leadership in fintech brokerage. Looking ahead, uSMART Securities remains dedicated to customer-centric innovation, delivering premium services and cutting-edge financial solutions for global investors.
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