uSMART Securities Singapore Pte Ltd (uSMART SG), a prominent fintech brokerage platform licensed by the Monetary Authority of Singapore, has inaugurated its second branch at Somerset, Orchard. The new location, launched on 24 October 2025, introduces a Wealth Management Hub designed to offer investors more personalised and smarter solutions to grow their wealth.
The Somerset branch follows the success of uSMART SG’s initial outlet at Robinson Road. Alfred Kwok, Head of Marketing at uSMART SG, stated, “Expanding our presence in Orchard is a key step towards making investing even more accessible.” The hub provides a space where investors can engage with experts, attend educational sessions, and experience the integration of digital innovation with personal guidance.
The branch also features a partnership with Maybank Asset Management, offering the Maybank Money Market Fund as a reliable cash management solution. Ivan Won, Head of Product and Marketing, remarked, “This marks the first step in our journey to bring a broader suite of Maybank Asset Management products to their clients.”
Visitors to the hub can explore a diverse range of global investment products, including stocks from the US, Singapore, Hong Kong SAR, Japan, and the UK, as well as Money Market Funds, options, and structured products like Fixed Coupon Notes. uSMART SG was recently recognised as the Best Brokerage for Educational Tools for New Investors at the SingSaver BestOf Awards 2025, highlighting its commitment to investor education.
The launch of the Somerset Wealth Management Hub signifies uSMART SG’s continued growth in Singapore and its expanding global presence, including recent ventures into the United States. The company, backed by strategic investor Chow Tai Fook Holding, celebrates its third anniversary locally and seventh globally.
