Visa has announced the expansion of its Visa Intelligent Commerce across the Asia Pacific region, marking a significant step towards agentic commerce, where AI-powered agents shop and pay on behalf of consumers. This initiative, revealed at the Singapore Fintech Festival from 12 to 14 November 2025, introduces new security protocols and pilot programmes to enhance digital transactions.
Visa Intelligent Commerce is a comprehensive suite of integrated APIs and a partner programme that leverages Visa’s secure infrastructure. It enables AI agents to conduct safe, transparent, and consent-driven payments on behalf of consumers. The system incorporates features like tokenisation, authentication, and transaction signals, allowing AI agents to operate securely. Over the past year, AI-driven traffic to retail websites has surged by over 4,700%, with 85% of shoppers reporting improved experiences through AI.
A key component of this initiative is the Trusted Agent Protocol, which provides merchants with the assurance needed in an AI-driven world. This protocol uses agent-specific cryptographic signatures to ensure secure transactions, distinguishing legitimate agents from malicious bots. It is designed as an open, low-code solution for merchants, ensuring seamless integration without infrastructure overhauls.
TR Ramachandran, Visa’s Head of Products and Solutions for Asia Pacific, stated, “Agentic commerce is transforming the very fabric of online payment transactions, requiring a unified ecosystem to unlock its full potential.”
Visa is collaborating with major players like Ant International, Microsoft, and Tencent to enable agentic commerce transactions. The company plans to launch Visa Intelligent Commerce pilots across Asia Pacific by early 2026, demonstrating its commitment to advancing AI-powered payments and delivering transformative commerce experiences.
