World of Beauty, a renowned Italian dermocosmetic brand, is expanding its reach into Southeast Asia by establishing its regional headquarters in Singapore. Known for its innovative, nature-based skincare products, the company aims to leverage Singapore’s strategic location and reputation for stringent healthcare regulations to support its Asian distributors. Joyce Tirindelli, the CEO and granddaughter of the brand’s founder, emphasised Singapore’s cosmopolitan appeal and its role as a hub for regional business partnerships.
Founded in 1969 by Florence Guardigli, World of Beauty has grown to offer 220 products across 52 countries. The brand is celebrated for its eco-friendly, sustainable, and ethically-sourced skincare solutions, which are free from parabens and synthetic colourants. Its products utilise a cold-extraction method to maintain the potency of natural ingredients, ensuring effective results.
The company’s commitment to personalised skincare is evident in its free skin consultations, which tailor routines to individual needs. Additionally, World of Beauty’s range includes advanced haircare treatments under the JSKIN line, continuing the legacy of science-backed formulations.
With its expansion into Southeast Asia, World of Beauty aims to make its Italian beauty packages more accessible to Asian consumers. The brand’s products are available at 40 salons in Singapore and online, reflecting its dedication to providing high-quality skincare solutions globally. As the company approaches its 60th anniversary, it continues to uphold its founding principles of combining nature and science for optimal skincare.
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