Xero, the global small business platform, has unveiled a new campaign titled “SG60: A Nation Built by Small Businesses” to honour the pivotal role of small and medium-sized enterprises (SMEs) in Singapore’s economy. The campaign features a video series that showcases local SMEs exemplifying values such as resilience, boldness, openness, and multiculturalism—key pillars of Singapore’s 60-year success story.
SMEs form the backbone of Singapore’s economy, accounting for 99% of all enterprises, employing 70% of the workforce, and contributing approximately half of the national GDP. Despite operating with limited resources and facing economic uncertainties, these businesses have consistently made significant impacts on their industries and communities.
Koren Wines, Managing Director of Xero Asia, stated, “In the short span of 60 years, Singapore has evolved into a global business hub and economic powerhouse, its transformation underpinned by grit, tenacity, innovation, and a celebration of diverse perspectives.”
The campaign features inspiring stories from Xero’s small business customers, including Foreword Coffee, a social enterprise promoting inclusivity; Nandina REM, a pioneer in producing aviation-grade circular carbon fibre; GOODSTUPH, an award-winning social marketing agency; and Oriental Remedies Group, which blends Traditional Chinese Medicine with advanced medical technology.
The first four videos are now available on the campaign microsite, with more content to be released in the coming months. This initiative aims to inspire other entrepreneurs by highlighting the remarkable achievements and resilience of Singapore’s small business community.
