Xtend has unveiled a new marketplace-first ecommerce solution aimed at boosting brand visibility and conversions across Southeast Asia’s leading marketplaces, including Shopee and Lazada. This innovative platform is designed to address the challenges brands face in the region’s ecommerce landscape by increasing in-platform visibility and connecting with high-intent shoppers.
The Southeast Asia ecommerce market is projected to grow at a compound annual growth rate of 8.79% from 2025 to 2029, reaching a market volume of US$187.16b, according to Statista. Despite the dominance of Meta and Google in digital ad budgets, rising costs and audience saturation are limiting returns. Xtend’s solution is tailored to this environment, aligning with category behaviour, product SKUs, and user intent patterns unique to each platform.
The solution offers several capabilities, including SHOPit Brand Discovery, which drives qualified traffic to brand pages, and commerce-backed inventory that integrates dynamic listings and native placements. It also provides marketplace measurement for end-to-end attribution and actionable commerce signals using first-party data. The performance-based model aligns pricing with results, offering a low-risk option for major campaigns.
Xtend’s solution was showcased at the Shopee Super Summit in Indonesia, where it was presented as a preferred partner. Muralidharan, Chief Commercial Officer at Xtend, stated, “In Southeast Asia’s marketplace-first ecommerce environment, brands need solutions that operate natively where purchase decisions are made.”
By integrating brand storytelling with measurable performance, Xtend’s solution aims to improve conversion rates and long-term brand equity, offering brands a competitive edge in the rapidly growing ecommerce market.
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