Singapore-based Antom and Adobe have announced a strategic partnership aimed at enhancing digital creativity through seamless payment access for Adobe’s customers across Asia. This collaboration will introduce an optimised payment experience and tailored digital marketing offerings, significantly expanding Adobe’s reach in the region.
The partnership will see Adobe integrating Antom’s unified payment solutions, allowing customers to select their preferred payment methods at checkout. Matt Wegner, Vice President of Global Payments at Adobe, expressed enthusiasm about the partnership, stating, “As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localised payment options for our customers and unlock new growth opportunities.”
Initially, eight alternative payment options will be rolled out in key Asian markets, including AlipayHK in Hong Kong, DANA in Indonesia, and GCash in the Philippines. This move is expected to optimise transaction flows, increase conversion rates, and ensure secure and cost-effective payment settlements.
Gary Liu, General Manager of Antom, highlighted the synergy between the two companies, noting, “We aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets.”
Beyond payments, Adobe and Antom will explore AI-powered promotions through Antom’s A+ Rewards platform, enhancing user engagement and customer acquisition. This partnership is set to empower creative professionals, businesses, and educational institutions by providing greater flexibility and accessibility to Adobe’s products, tailored to the evolving needs of the Asian market.
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